Founder and CEO

Runar Einarsrud

Runar was born and raised in Norway in a family intimately familiar with the hospitality and food industries. His enthusiasm for both industries was cultivated at home along with lessons from his parents about the importance of passion, love and care in whatever work he put his name on.


As a child, Runar cultivated a passion for the food and hospitality industries while growing up with a mother as a hotel operator and a father as a baker. He also learned about the importance of pouring one’s heart into one’s work in order to nurture others, and adopted his parents core work values: love, care, and passion.


Driven by his childhood teachings, in 2004 Runar founded related companies of his own in the hospitality and food industries in Norway. He soon came to realize the Scandinavian customer care and tasting experience, two long-standing traditions in his own family, were a veritable rarity on the global scene. Customers often revealed genuine care for their personal well-being was absent from almost every product or service they used.


For this very reason, in 2013 Runar decided to export the essence of his business to the rest of the world by starting a new company: Nordic Food Company. The United States was the holding’s first destination. It was here the company opened its first store in South Florida on the picturesque corner of Tyler Street and Dixie Highway (45 min away from Miami) under the name of: Nordic Bakery and Coffee House.